Over-the-Counter (OTC) CGM Market Access

The Expanding Market

The OTC market for Continuous Glucose Monitors is rapidly expanding, driven by consumer interest in metabolic health.

Key Players

Dexcom

• Stelo system for OTC market
• Leveraging consumer brand recognition
• Direct-to-consumer sales model

Abbott

• Lingo (wellness focus)
• Libre Rio (T2D management)
• Strong retail pharmacy partnerships

Distribution Channels

OTC CGMs are available through:

• Retail pharmacies (CVS, Walgreens, etc.)
• Online direct-to-consumer
• Health and wellness retailers
• Subscription services

Pricing Considerations

Typical Costs

• Monthly subscription models: $49-$99/month
• Per-sensor pricing varies by brand

No Insurance Coverage

OTC devices are generally cash-pay only, not covered by health insurance.

Target Audiences

Beyond Diabetes

• Fitness enthusiasts
• Weight management seekers
• Metabolic health optimizers
• Pre-diabetics

Challenges

• Consumer education needed
• Accuracy expectations vs. reality
• Integration with other health apps
• Data interpretation for non-clinical users